Here is "Saint Louis"the luxury it bag that will replace the Birkin (and your grandmother may already have it in her closet)
Exit the Birkin, hello the “Saint Louis”. Will 2024 be the year of the advent of a new supreme it bag in terms of handbags? In any case, this is what the fashion scene seems to predict, which never stops praising this French classic, the Saint Louis bag by French trunk maker Goyard. Because while it seems to be a real hit in recent months, this old money model has been around since the 1930s and has already been on the arms of celebrities and seasoned fashionistas for decades. Indeed, discreet but omnipresent, the tote bag with its signature coated canvas is as renowned for its chic as for its practical side. Despite its appearance as a sleek tote, it is a true emblem of luxury and exceptional craftsmanship thanks to its unrivaled quality. A look back at the success story of this iconic accessory with a unique history.
Saint Louis Goyard tote bag: a legendary classic, yet well-kept by fashionistas
A pure product of the Quiet Luxury aesthetic, the Saint Louis tote bag by Goyard fits perfectly into this privileged and restricted line of timeless, even “anti-trend” bags, like the Birkin by Hermès or the Classique by Chanel. Sleek, but recognizable thanks to its coated monogrammed canvas called “Goyardine”, it gives pride of place to simplicity without compromising on quality. Indeed, imagined in the 1930s, this well-organized tote bag blurs the lines: if in appearance, it seems to be made of exceptional leather, it is in fact entirely composed of plant fibers (a mixture of hemp, linen and cotton) perfectly worked to give it unrivaled flexibility and resistance to time and bad weather. Available in a very wide range of colors, it is also customizable at will.
A timeless success that requires no communication: since its founding in 1853, Goyard has cultivated the mystery around its brand and its leather goods creations and is very little highlighted in the media landscape. An unusual discretion in the industry that has not prevented the Cabas Saint Louis from becoming a real object of desire among fashionistas… From Kate Moss to Pharrell Williams, including Meghan Markle, Bella Hadid and Kendall Jenner… They never leave their legendary tote bag.
Goyard Saint Louis Cabas: why is it the ultimate fashion investment to make in 2024?
Not proud to compete with other classics of the genre, the Saint Louis also stands out for its price. Indeed, if the Hermès and Chanel models have reached staggering prices in recent years (up to 40,000 euros for the rarest models and/or in exotic leather), the Saint Louis bag is displayed between 2,000 and 5,500 euros depending on its variations/customizations, relatively “affordable” sums in view of those of its competitors. Chic, practical and perfectly in tune with the times, it is already shaping up to be the best fashion investment to make and promises to tirelessly punctuate our looks with its iconic allure.
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