Long considered uncool, this tourist garment is the new fashion obsession of cool girls to adopt urgently
Remember, when we were still teenagers, the goal of life was to come back from a trip to the United States with the famous “I Love NY” t-shirt as a souvenir, or even, depending on your taste, the cap or sweatshirt version. Available for all capitals, these clothes quickly became old-fashioned and were relegated to the rank of cliché souvenir. But think again, today, it is the most fashionable piece to absolutely adopt for the start of the school year! The most stylish girls have indeed reappropriated the tourist t-shirt or cap to make it one of the most fashionable pieces of the moment. Paris, New York, Los Angeles… to be on trend this fall, we’re putting the spotlight on city-themed clothing.
Since the 2024 Olympic Games, touristcore has been in the spotlight
With the 2024 Olympic Games that took place in Paris, the touristcore style has taken on a new lease of life, propelling city-themed pieces to the rank of must-haves of the season. This trend, which consists of wearing clothes bearing the name of a city like Paris, New York or Los Angeles, evokes a certain nostalgia in sports fans, or vacationers! This style, once controversial and reserved for vacation souvenirs, has become a basic to have in your wardrobe. By wearing sweatshirts, caps and t-shirts bearing the image of major cities, we prolong the summer euphoria. Now, wearing an “I Love Paris” cap or a “Los Angeles” t-shirt is no longer a simple tourist wink, but a declaration of love… and above all a fashion statement!
Celebs are embracing the city-themed piece trend
Celebrities are no exception when it comes to embracing the hottest trends, and this season, they’ve embraced the touristcore trend with gusto. On the occasion of the 81st edition of the Venice Film Festival, the French actress Isabelle Huppert, this year’s jury president, once again demonstrated her flair for current trends. On August 29, she made a remarkable entrance from the Excelsior Hotel wearing look 13 from the Balenciaga Fall 2024 collection, consisting of chic jogging pants and a black cap proudly displaying the words “I Love Paris & Balenciaga ».
At 71, Isabelle Huppert perfectly embodies timeless elegance. She is not the only one to have adopted this style. Katy Perry, always at the forefront of fashion, had bet on exactly the same “I Love Paris & Balenciaga” cap during her stay in Paris this summer. For her part, Céline Dion was spotted in New York wearing a “Paris” T-shirt by Celine.
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