SHEIN France presents its fall/winter 2024 fashion show: “Nouveau Codes” — A breath of fresh air for French fashion
On September 12, 2024, Paris was decked out in its finest attire to host an event that will leave its mark: the “Nouveau Codes” fashion show by SHEIN France.
This brilliantly orchestrated fashion spectacle propelled contemporary French fashion into the spotlight, revealing a bold and modern vision of French “elegance.” A look back at this gutsy show.
The “New Codes” of Fashion
When we think of French fashion, we think of well-known clichés: the classic sailor shirt, the wool beret, or the elegant ballet flat.
But what about fashion as it is experienced today, on the bustling streets of Paris and beyond? With “New Codes,” SHEIN France decided to break the mold and dive head first into the fascinating and plural world of modern French fashion.
The name “New Codes” is not there by chance. With this show, SHEIN France decided to shake up the conventions of French fashion. Instead of simply presenting their new pieces, they rewrote the rules of the game, transforming each garment into a unique piece. The event was a real creative jolt, sweeping away old clichés and showcasing a fashion that is anything but ordinary.
“Nouveau Codes” is an invitation to experiment, a cry from the heart against fixed stereotypes. It is an event that challenges, provokes, and above all, inspires.
The awakening of designers
The challenge was huge: to reinvent SHEIN pieces by infusing them with a personal “touch”. The designers selected for this mission literally transformed each garment.
Each piece was reworked with precision and creativity, to give it a glimpse of how the new generation envisions fashion.
Under the leadership of Luca Raveillon, artistic director at SHEIN France, the designers were given carte blanche to express their visions. The street, with its effervescent energy, was a constant source of inspiration. As Raveillon says, “Fashion is and will always be inspired by the street.” This mantra resonated throughout the show, confirming SHEIN’s commitment to capturing the essence of contemporary, urban fashion.
Pieces that Speak
The pieces presented in the show are visual conversations. Each ensemble tells a story, pushing the boundaries of traditional style, and revealing a dialogue between the avant-garde and the classic. Designers transformed SHEIN pieces into true pieces of art, proving that accessible fashion can also be avant-garde.
Inclusion is the common thread running through this collection. SHEIN is an accessible brand that affirms its role as a catalyst for diversity. The looks reflect the richness of French styles, from rebellious streetwear to sophisticated outfits, while remaining true to one fundamental principle: fashion for all, without exception.
The art of accessories
The devil is in the details, and the accessories chosen for the show brilliantly proved it. They are key elements that elevate and transform looks. Each accessory, from the SHEIN collection, was carefully selected to complement and magnify the designers’ creations.
A new chapter for fashion
“New Codes” is a stylistic revolution. SHEIN France, by presenting this show, reaffirms its position as an innovative leader in the contemporary fashion landscape. This show marks a break with the past and outlines a new era where French fashion is freeing itself from clichés to fully embrace its renewal and diversity.
The message is clear: fashion does not just follow rules, it rewrites them. Through “Nouveau Codes”, SHEIN France has opened a new chapter in the history of fashion, where each piece, each designer and each look is a celebration of stylistic freedom.
This show is a statement with character: French fashion is alive, diverse, and ready to embrace the future with brilliance.
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