Will Smith saves the potatoes, which were baked, did people forgive him? Yes: the secrets of his campaign

It wasn’t from one day to the next that Will Smith He managed to get the public to forgive him after destroying his public image with the slap to Chris Rock, two years ago, at the Oscar ceremony.

To promote Bad Boys: Until Death, which premiered over the weekend and marked his return to the big screen, visited eight countries in two weeks to gain public attention. She even participated in a Spanish television program in which she was asked the most improbable questions, and she answered them one after another with that smile that, we know, is her characteristic.

Smith is a producer on the film: cameos from important sports figures were also arranged, such as Lionel Messito support the premiere.

and the premiere of Bad Boys: Until Death It was a double success. In a battered pre-summer box office in the Northern Hemisphere, the film with Will Smith grossed $56 million in the United States and Canada, and earned $104.6 million worldwide.

Will Smith waited two years, and the public gave him a vote of confidence.  AFP PhotoWill Smith waited two years, and the public gave him a vote of confidence. AFP Photo

Part of that success was in Argentina, where 113,638 viewers saw it from Thursday to Sunday, which at the price of the free dollar is close to 400 thousand dollars. Doubts were open about the popularity that the actor would maintain – or not – that the same night he went on stage to slap Chris Rock, minutes later he himself would thank him for the Oscar for best leading actor for King Charles.

It is likely that if the Argentine National Team did not play the friendly with Ecuador, Sunday’s figures (36,800) would have escalated and, perhaps, perhaps, in one of those, surpassed Saturday’s.

Will Smith and J Balvin at the Coachella Festival.  AFP PhotoWill Smith and J Balvin at the Coachella Festival. AFP Photo

And on the other hand, it put Will Smith on the path to a comeback two years after the infamous Oscar slap.

Several months had passed since the Oscar ceremony when Smith posted a six-minute reel on his YouTube channel and Instagram account, as an apology. “I spent the last three months going back and forth and trying to understand the nuances and complexities of what happened at that time. No part of me now thinks that was the right way to behave at the time. No part of me thinks that was the right way to handle a feeling of disrespect or insult.”

And before opening Bad Boys: Until DeathSmith surprised attendees at the Coachella festival, where he appeared on stage alongside J Balvin.

Lionel Messi behind the scenes of the promotional trailer for "Bad Boys: Hasta la muerte".Lionel Messi behind the scenes of the promotional trailer for “Bad Boys: Hasta la muerte”.

Now, The Hollywood Reporter He said that Smith’s agents began calling Hollywood studio executives in recent weeks, for the first time since the slap, to explore possible projects, in the hope that the actor’s next film could be announced quickly after the premiere of Bad Boys: Until Death.

So far it hasn’t happened, but it seems that Netflix will give a thumbs up to the project it canceled after the slap: Fast and Loose.

In North America, where they analyze everything they can think of, they established that To deathwhich reunites Smith with Martin Lawrence, the fourth installment of the franchise, 44 percent of the public who paid for its ticket were between 18 and 34 years old, which shows that the actor of Independence Day and men in black It has a following among younger consumers (who are moving the needle). A similar percentage was made up of African-American viewers: 44 percent.

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Smith, as Mike, in the fourth of the "Bad Boys" saga.  Photo Sony/UIPSmith, as Mike, in the fourth of the “Bad Boys” saga. Photo Sony/UIP

Will Smith saves the potatoes, which were baked

Although it is the second premiere of the year with the greatest start, behind Planet of the Apes: New Kingdomwhich debuted with 58 million dollars domestically, the action comedy comes to save the potatoes of a box office that did not have the expected successes with Furiousfrom the Mad Max saga, not even with imaginary friendswith Ryan Reynolds (who came back somewhat), or Profession dangerwith the other Ryan, Gosling.

This weekend comes Inside Out 2and the other Despicable Me 4titles that could well be paired with Smith, who had to better calibrate his emotions as in the Pixar film and well, from villain it seems he became a friend.

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